Kassi Emadi is the founder and managing director of nuddy. The Teesside-born entrepreneur started her vegan-friendly business in the summer of 2018 and it’s been taking the soap world by storm ever since.

She has been using her business as a platform to help the vulnerable during this difficult time by giving away free soap bars online in a bid to help stop the spread of the Coronavirus.

“Last week, I went to my local Morrisons and saw that the shelves were empty,” says Kassi.

“Absolutely no anti-bacterial gel or soap bars to be found. I decided to take action and try and get our soap bars into the hands of those who cannot get hold of any themselves.”

In response to these uncertain times, nuddy is offering FREE unboxed, naked soap bar (RRP: £4.95) in an effort to help combat the outbreak of Coronavirus.

“We believe that EVERYBODY should have the means to wash their hands properly and keep bacteria at bay,” Kassi adds.

Health authorities have been urging us to keep washing our hands to stop the virus spreading. Government advice states that washing your hands with soap and water is the most effective way of killing a virus.

Over-washing your hands using cheaper soap/antibacterial gels can lead to dry/chapped hands. The nuddy soap bars are laced with Raw African Shea Butter, so they not only clean your hands, but they keep them nourished and moisturised too.

Kassi adds: “Being a young, independent business (less than two years old), all we’re asking is a small contribution, to cover our costs for P&P. No profit at all will be made by us. Our soaps are currently sold through our website, along with a selection of retailers in including Topshop, Urban Outfitters and Anthroplogie.

“We’ve placed over 2,000 free bars in the past couple of days, our social media posts have gone crazy and we’ve had celebs share and post about it all too. Please help us spread the word and get soap to those who need it.”

Luxe loves this no-nasties vegan soap brand – bringing scented soap back to life. nuddy soaps are 100% plastic-free and created using only the best ingredients right here in the UK.

Readers who want to support some more and stock up on more nuddy soaps, head to the website where you’ll find five flirtatious flavours, including: lime + lemon, peppermint, pink grapefruit, coconut and our personal favourite, mango! If it’s not the scents you fall for, it’ll be the feel-good glow it gives the skin – or the cheeky packaging, sure to make you smile every morning. These triple milled, shea butter soap bars have stolen our hearts… and it’s safe to say we’re ‘totally coco-NUTS’ for nuddy.

More? Read our interview with nuddy founder, Kassi, here.

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Follow nuddy’s story on Instagram: @nuddyofficial