Graduate Fashion Week
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Northumbria Fashion Students Selected for Graduate Fashion Week

Two Northumbria University Fashion students had their designs chosen for the UNTAGGED x Graduate Fashion Week collection, with one winning the competition

Isha Hamid and Ocean Murray, both studying Fashion Design and Marketing at the School of Design, earned selection for listing their upcycled outfits on the pre-loved fashion app UNTAGGED and presenting them at Graduate Fashion Week in June.

The UNTAGGED X GFW collaboration challenged final-year design students to produce an outfit using second-hand fabrics and waste materials only, shining a light on the possibilities of sustainable practices through upcycling and regeneration of pre-loved pieces.

Ocean is the overall winner of the competition, and her collection will feature prominently in the ‘Best of the Catwalk’ show at Graduate Fashion Week.

Her designs were inspired by nostalgia elicited from fond childhood memories of her Nannan and Grandfather’s house in Scotland. During one visit after her Nannan decided to sell the house, Ocean found old images, media, documents, unwanted garments, and fabrics including lace curtains.

This formed the basis of her final look, which was a jacket, complete with voluminous sleeves, pocket flaps, binding bows, and a rounded collar, with a complementary shirt and shorts in the same playful vintage style.

Graduate Fashion Week

She said:

“I found the experience a rewarding challenge. Only having a finite amount of fabric to work with was tricky, especially creating three cohesive garments, and I had to constantly adapt when faced with new challenges.

“To have garments that I have designed and created, with such a personal aspect attached to it means so much to me. It was exciting and funny getting to call my Nannan and tell her that her old lace curtains and bed sheets were going to be professionally photographed.”

Isha, who specialises in print and streetwear, based her project on the ‘preppy girl meets grunge’ aesthetic. Meticulously sewing little squares of fabric collected from her fashion retail employer, she crafted a mini skirt and waistcoat, using materials typically reserved for protecting garments from ripping behind the security tag.

Graduate Fashion Week

She said:

“Normally, one would dispose of this fabric, but I had the idea to collect all these scrap fabrics and create something out of them.

“I found it quite fascinating sewing all these little squares of different types of fabric together because of the way it all sat together. I created a long piece of fabric and started to pattern cut from there.”

Sarah Walton, Assistant Professor in Fashion at Northumbria University, said:

“We are proud of the inventive and resourceful ways our students approach sustainable fashion challenges. Isha and Ocean’s projects exemplify the responsible planet-based design principles we strive to integrate into our program, with the aim that graduates can make a meaningful impact on the world through their creative practice.”

Isha and Ocean’s final pieces will be at the Graduate Fashion Week this June.

Discover more about studying Fashion at Northumbria by visiting the course pages