The Luxe Lowdown with Rikki Ledger…
We check in with Lookers’ General Manager, Rikki Ledger about his work, downtime and important lessons in life…
Getting To Know You
Where is home?
Three reasons you love where you live?
The beautiful nature, fantastic walks on my doorstep and it’s only 15 minutes into Newcastle.
The Day Job
What do you do for a living?
As the General Manager at Lookers, I collaborate closely with my dedicated teams. Together, we are committed to achieving unparalleled levels of customer satisfaction and retention.
A day in the life of you?
One of the most exciting aspects of my role is the dynamic nature of each day. Managing a sizeable sales team, a trade parts division, and a workshop with over 20 ramps ensures constant engagement.
I navigate daily interactions with external manufacturing partners and collaborate with both internal and external customers. Diligently upholding the daily disciplines of staff and customer satisfaction, marketing strategies, and profitability is a key focus of my efforts.
Any recent, ongoing or upcoming projects or achievements we should know about?
In 2024, we are excited to announce the construction of a state-of-the-art £4 million showroom at our Nissan Newcastle site. This upcoming space is poised to be an extraordinary environment, designed to enhance the experience for both our valued customers and dedicated staff.
What does downtime mean to you?
Outside of work, my life revolves around my two energetic children, aged 9 and 11, who actively participate in local groups. Their passion for football keeps my
weekends busy, as my wife Susan and I find ourselves traveling across the North East to support them in their games.
Additionally, our family have a shared love for Newcastle United, holding season tickets to enjoy the matches together. On a personal note, I find joy in mountain biking and engaging in friendly rounds of golf with my friends.
Lessons In Life
What did you want to be when you were growing up?
While I may not have had a precise career path in mind, one constant was my desire to work with people.
What is the most important lesson life has taught you?
Life can change unexpectedly, reminding us of its fleeting nature. Therefore, cherish each day and avoid spending time with individuals who harbor a negative outlook; it can be draining. Instead, surround yourself with those who uplift and make you feel good.
What is your greatest fear?
I fear nothing except failing to live life to its fullest.
What is top of your bucket list?
Travelling the world with my wife and kids.
What is your most treasured possession?
What does the weekend mean to you?
Family and fun.
A memorable holiday?
In Tuscany celebrating my late mother’s wedding anniversary.
Who would be your top-three dinner guests?
Don Rickles, Ricky Gervais and Elvis Presley.
The last place you ate?
Pinocchio’s Italian Restaurant.
The last book you read?
Pete Graves’ Book – Here to compete.
The last thing you listened to?
The last thing you watched?
Your three luxe things in life?
My new Nissan Ariya, my new Bora Hob and my NUFC season ticket.