York Gin company believes it’s ‘Easy Martinis’ – made with jam, marmalade or an Espresso Martini mixer – could replace the Snowball, mulled wine and Buck’s Fizz this Christmas.
York Gin bosses say their Easy Martinis take just seconds to make – and don’t need any fancy cocktail equipment.
The Easy Martini gift sets include a large bottle of gin, a jar of jam, marmalade or Espresso Martini mixer and a simple instruction card – all in a jute bag.
Adam Cook, Head of Sales at York Gin, said:
“It’s so easy and quick to make these delicious Martinis at home.
“You can shake them in a jam jar or any airtight container and use a fork to strain them into any small glass you want. You don’t need fancy equipment – and there’s no complicated recipe to follow.
“It is all about the ingredients – and with us, you always get the best. They feel very luxurious and there are no complications. We think they could be the new taste of Christmas.’
As well as the Breakfast Martini (mixing London Dry and marmalade) and the Rhubarb Martini (mixing rhubarb gin and rhubarb and raspberry jam), the company says their Espresso Martini is just as easy to make.
They add ice to the Chocolate & Orange and Fever -Tree’s special Espresso Martini mixer – and shake for 15 seconds.
And they serve it with a piece of Terry’s Chocolate Orange – which origins come from York too.
The mixologist crafts the Easy Breakfast Martini using York Gin London Dry. As well as a teaspoon of Bessie’s Yorkshire Preserves grapefruit and gin marmalade. Meanwhile, the Easy Rhubarb Martini features York Gin Rhubarb and a teaspoon of Bessie’s rhubarb gin and raspberry jam.
“The Easy Martini gift sets make a great present for gin lovers. They look great and the Martins taste amazing. We’re expecting these to fly off the shelves in the run-up to Christmas.’
The gift sets are available in the York Gin shops, on York Gin’s stall at York’s St Nicholas Christmas Market and on their website.