North East Beauty Brands You Need to Know About

From eco-conscious pioneers to hometown heroes, these local brands are making waves. Immerse yourself in the products that leave you looking and feeling your finest, all while celebrating regional creativity.

Sea The Love

Sea the Love, which launched in March 2023, is an innovative skincare line that harnesses the ocean’s therapeutic properties and blends them with premium skincare ingredients. 

Annabelle Hill, the visionary behind the brand, draws inspiration from her coastal hometown of Whitley Bay and her personal experience with the ocean’s skin-transforming benefits.

This sustainable, vegan-friendly skincare range offers dreamy formulations that pamper and revitalise the skin. 

Sea the Love’s products utilise natural sea-derived elements to provide soothing, nourishing, and rejuvenating effects. 

Annabelle’s passion for the sea and her commitment to skincare excellence have resulted in a brand that promises skin the care it deserves.

Check out our interview with Annabelle here. 


Indulging in a serene bath, surrounded by candlelight and fragrant bubbles, is a cherished ritual. 

However, the frustration of wasted product lingering in almost-empty bottles and its environmental impact has become increasingly apparent. Enter Zenoté.

Driven by a quest for longer-lasting, eco-conscious, and skin-friendly options, Andrea Beattie’s brain-child was born. 

The allure of Zenoté lies not only in its luxurious, cruelty-free artisan soaps but also in the fact that they are meticulously handmade right here in our beautiful region. 

Discover the joy of sustainable indulgence with Zenoté.

Click here for more information about Zenoté.

Awesome Botanical

Experience the transformative power of nature with Awesome Botanical, a holistic skincare brand founded by Gateshead-based entrepreneur, Natalie Dawson. 

Their commitment to your wellbeing is evident in every product they create. 

Handmade in small batches, Awesome Botanical uses only the finest, high-quality ingredients. Each product is crafted with care to nourish, hydrate, and revitalise your skin, leaving you with a radiant, healthy glow. 

Say goodbye to dryness, itchiness, and lacklustre skin; say hello to the soft, glowing complexion you deserve. 

Their ethos is to produce skincare that not only enhances your appearance but also uplifts your spirit. 

Their naturally scented botanical products are designed to make a positive difference in how you look and feel.

Read our interview with Natalie here. 

Salt + Steam

Based in the heart of North Yorkshire, Salt + Steam is dedicated to offering you a blissful escape through their extensive range of bath salts, facial steams, and clay masks.

In 2020, amidst the challenges of a pandemic, Lily Hartley boldly embarked on her entrepreneurial journey, as her vision was born out of a desire to break free from the endless routine of the daily grind, by creating moments of self-indulgence. 

Salt + Steam encourages us to pause, set aside excuses, and dedicate a few precious moments each day to self-care. 

Lily’s commitment to wellbeing and her passion for crafting these indulgent products offer a simple yet powerful way to elevate your daily routine and prioritise self-care.

Our interview with Lily will be in the November / December issue of Luxe Magazine, subscribe here. 


Introducing nuddy soaps, the 100% plastic-free creations made with the finest ingredients right here in the UK. Delight in five alluring flavours: lime and lemon, peppermint, pink grapefruit, coconut, and our personal favourite, mango!

Whether it’s the enchanting fragrances, the skin-nourishing glow, or the charming packaging, there’s something to brighten up your cleansing routine.

Kassi Emadi, Founder & Managing Director of Nuddy, was born and raised in Middlesbrough, schooled in Yam, and then went to Northumbria University, so to say she’s a local lass would be an understatement! 

Available at over 70 stockists nationwide, elevate your daily cleansing ritual with nuddy soaps, a delightful fusion of nature’s goodness and British craftsmanship. 

Join the movement towards eco-friendly, indulgent skincare that leaves a smile on your face, and a feel-good vibe in your heart. 

For an inside scoop from Kassi, click here 

West Barn Co.

West Barn Co is a dynamic company based in Durham’s industrial landscape, which specialises in crafting top-tier, cruelty-free brow and skin prep products tailored for professional makeup artists. 

This venture was born from a deep-rooted love for organic skincare and a keen awareness of an industry gap. 

The two visionary women behind the brand, mother and daughter, Donna and Kim, channelled their wealth of knowledge, experience, and creative spirit into establishing a brand that has garnered not just regional adoration but a global following.

Since its inception, WBCo’s popularity has surged, making waves in the beauty industry and earning a sterling reputation. 

They take immense pride in their brands’ presence at esteemed retailers like Harrods, Liberty London, and Urban Outfitters. 

In case that wasn’t enough, their products have graced the brows of high-profile celebrities such as Billie Eilish, Zendaya, Becky Hill, Kendall Jenner, and many more. 

This success story is a testament to their commitment to quality and innovation.

Dive into the world of WBCo here.