”There’s nothing quite like a ski holiday, and until you’ve experienced it for yourself, it’s impossible to understand the hype.
”I didn’t ski until I was a twenty-something university student. My now husband and I took a break from revising in the library to meet for a drink on Grey Street via Ridley Place, where we accidentally slipped into Hays Travel and booked our first ski break to Bulgaria.
Massa ultricies mi quis hendrerit dolor magna eget. Nullam eget felis eget nunc lobortis. Faucibus ornare suspendisse sed nisi. morbi tempus iaculis urna. Egestas purus viverra accumsan in nisl. Feugiat in ante metus dictum at tempor commodo. Convallis tellus id interdum velit laoreet.
Proin sagittis nisl rhoncus mattis rhoncus urna neque viverra. Viverra aliquet eget sit amet tellus cras adipiscing enim eu. Ut faucibus pulvinar elementum integer enim neque volutpat ac tincidunt. Dui faucibus in ornare quam. In iaculis nunc sed augue lacus viverra vitae congue. Vitae tempus quam pellentesque nec nam aliquam sem et. Ut morbi tincidunt augue interdum.
Massa ultricies mi quis hendrerit dolor magna eget. Nullam eget felis eget nunc lobortis. Faucibus ornare suspendisse sed nisi. morbi tempus iaculis urna. Egestas purus viverra accumsan in nisl. Feugiat in ante metus dictum at tempor commodo. Convallis tellus id interdum velit laoreet.
Proin sagittis nisl rhoncus mattis rhoncus urna neque viverra. Viverra aliquet eget sit amet tellus cras adipiscing enim eu. Ut faucibus pulvinar elementum integer enim neque volutpat ac tincidunt. Dui faucibus in ornare quam. In iaculis nunc sed augue lacus viverra vitae congue. Vitae tempus quam pellentesque nec nam aliquam sem et. Ut morbi tincidunt augue interdum. Sem fringilla ut morbi tincidunt augue.
Massa ultricies mi quis hendrerit dolor magna eget. Nullam eget felis eget nunc lobortis. Faucibus ornare suspendisse sed nisi. morbi tempus iaculis urna. Egestas purus viverra accumsan in nisl. Feugiat in ante metus dictum at tempor commodo. Convallis tellus id interdum velit laoreet.
Proin sagittis nisl rhoncus mattis rhoncus urna neque viverra. Viverra aliquet eget sit amet tellus cras adipiscing enim eu. Ut faucibus pulvinar elementum integer enim neque volutpat ac tincidunt. Dui faucibus in ornare quam. In iaculis nunc sed augue lacus viverra vitae congue. Vitae tempus quam pellentesque nec nam aliquam sem et. Ut morbi tincidunt augue interdum. Sem fringilla ut morbi tincidunt augue.
Sloobie launched in December 2022 and has been two years in the making, Renée tells me as I get to know the brand and the brains behind the business.
“I wouldn’t be surprised to see skiwear growing in popularity in the way that gymwear did a few years ago,” Renée predicts.
“Big brands are starting to bring skiwear into their collections – Zara have done it for the first time this year.
”Slowly, they are starting to catch on that there’s a gap in the market, but I’d like to think we have a niche in that we focus merely on really good quality base layers to complement the usual ski wear like jackets and salopettes.
“The technical side of ski wear is a much more saturated market,” Renée adds.
