H Beauty Launches At Metrocentre

Harrods celebrates the highly anticipated launch of H beauty Gateshead. Luxe swings by to get the lowdown...
H beauty

June 2022 welcomed the fabulous launch of H beauty – a store bringing a plethora of products and services from the world’s most iconic and innovative beauty brands housed under one roof.

The impressive store located in the Metrocentre is the fifth of Harrods standalone beauty stores in the UK and we couldn’t be any more excited to have this little slice of beauty heaven right on our doorstep.

The 30,203 sq.ft. space brings together a diverse portfolio of must-have products and exceptional services from an array of beauty brands for customers to enjoy.

The store has been designed as an experiential playground, where beauty novices and experts alike can discover some of the industry’s most forward-thinking and vibrant brands as well as stock up on their favourite products.

The curated product offering, paired with Harrods renowned retail innovation and expert-driven service, creates a beauty wonderland for enthusiasts to discover, and to enhance their inner and outer wellbeing.

The latest addition to the H beauty portfolio reflects Harrods commitment to creating luxury shopping experiences to new communities across the UK.

In keeping with H beauty’s ethos of inclusivity, empowerment, and self-expression, the Harrods buying team, led by Annalise Fard, Director of Beauty, Home and Technology and Mia Collins, Head of Beauty, has carefully curated a spectacular offering that delivers something for everyone. The ethos of the store is to encourage the H beauty community to play, experiment and celebrate their identity through beauty.

The Gateshead launch follows four successful store openings, the first at Lakeside retail centre in Essex, the second at centre:mk in Milton Keynes, the third at St James Quarter in Edinburgh, and the fourth at Cribbs Causeway in Bristol.

Annalise Fard, Director of Beauty at Harrods, said: “The launch of our fifth H beauty store in Gateshead, marks another incredible milestone for Harrods. The expansion of our stand-alone H beauty stores showcase our commitment to bringing elevated retail beauty shopping experiences to communities outside of London.

“As a leading authority in beauty and luxury, we have carefully curated an extensive portfolio of brands and products tailored to suit the local customer, and are proud to bring the magic of H beauty to local communities across the UK. Our commitment to bringing the best in beauty to Gateshead is reflected in the breadth of beauty brands, products and services available in store.”

To provide customers with an elevated and unique beauty retail experience, each H beauty store is developed with the local beauty community in mind and is designed to bring the most iconic and vibrant products, brands, and experiences to customers.

The new store combines premium brands such as Chanel, Dior, Dr Barbara Sturm, alongside cult-favourites including Charlotte Tilbury, Huda Beauty and Vieve.

The Gateshead launch also welcomes several new brands to the H beauty portfolio, including must-haves from Le Labo, Bond No.9, Monday Muse and Paula’s Choice.

In addition, H beauty Gateshead continues H beauty’s commitment to support local talent and up-and-coming ‘Born & Bred’ brands, whose values directly connect with Harrods own, this time with the inclusion of Nursem, a local brand which offers a range of skincare products developed with nurses to help combat the effects of relentless hand washing.

Additionally, for every Nursem unit that is bought, the brand donates a month’s worth of hand cream to a nurse or midwife. H beauty is a perfume lover’s paradise, and as the UK’s leading fine fragrance retailer, Harrods intends to bring the best of what is offered in the Knightsbridge Beauty Halls to regional communities across the UK.

The store’s fragrance offering showcases the sector’s growth and the continuous demand for luxury perfumes. With a dedicated Fragrance Bar and boutiques offering access to Maison Francis Kurkdjian, Parfums de Marly, and Eilish by Billie Eilish, as well as exclusives from Initio, LOEWE, Creed and Penhaligon’s, customers can fall in love with new signature scents as well find their familiar favourites.

H beauty’s extensive skincare offering ensures that there are effective and enriching products to enhance daily skincare routines and address skin concerns, across a range of different price points.

The store features a curated edit of skincare heroes including Holifrog, Elemis, Dermalogica, 111 Skin, Fresh and Sunday Riley, while also housing an array of innovative beauty gadgets, haircare, makeup, and candles that are designed to enhance your inner and outer wellbeing.

Throughout the store, customers will discover creative beauty experiences, including blow-dry product and salon phenomenon, Drybar; offering a quick, accessible, and elevated blow-dry experience, state-of-the-art play-tables; providing access makeup demonstrations and experiential product testing, the Skincare Station; offering bespoke consultations and treatments, and finally the Click & Collect boutique.

Additionally, H beauty’s 48-seat Champagne Bar offers an indulgent menu of cocktails and patisseries created by Harrods renowned food and beverage team, providing the perfect space for beauty lovers to sit, sip and reunite with friends.

Mia Collins, Head of Beauty at Harrods said: “We are delighted to welcome you through the doors of our new H beauty Gateshead and cannot wait for you to enjoy the wonderful line up of brands, products, and services that we have in store.

“Our new store in the Metrocentre features all of H beauty’s iconic signatures, including Hari (our famous H beauty bear), an incredible Champagne Bar which offers a delicious bite to eat and glass of something sparkling with loved ones, as well as our immersive play-tables and an inspiring assortment of new beauty experiences and concepts. I can’t wait for customers to enjoy the host of new and exciting brands, products, and services that aren’t available anywhere else in the region!”

We had the pleasure of attending the launch event in June and we can honestly say it did not disappoint. A sip of champagne, a mooch about swooning over our favourite concessions and a goodie bag filled to the brim with the best in beauty – it was a truly exceptional evening offering a snippet of what’s to come from H beauty Gateshead.

If you haven’t already paid H beauty a visit, you can stumble upon this new gem at Town Square, Metrocentre, Gateshead, Tyne & Wear, NE11 9YE.


themetrocentre.co.uk

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