A stunning new skyscraper has popped up above Stratford's Queen Elizabeth Olympic Park. Luxe check in for an East London escape...
The Stratford, London


There are skyscrapers popping up left, right and centre in the capital; and when the chance to visit one of vibrant East London’s newbies arose, we jumped at the opportunity.

This pristine new spot opened its doors in July 2019, introducing a brand new design-led hotel to the buzzy Stratford scene. Those of us looking for a city break away from the hubbub of central London will be delighted with the urban edge this hotel brings. A real box-ticker when it comes to venturing East.

The 42-storey Manhattan-style scraper takes its inspiration from plush 1950s New York apartments and sits in a sought-after spot just six minutes from Kings Cross station and a short journey to London City Airport – perfect for city-breakers travelling from across the UK and beyond. Local visitors are catered for too, with plenty of trains and buses running from Stratford tube and train station, and Stratford International.

The Stratford’s location is a plus when it comes to travel, but also for its handy leisure amenities – with the Olympic Park and Westfield shopping centre just as stone’s throw from the hotel’s front door.


Funky 50s New York meets contemporary Copenhagen influence at The Stratford. This spectacular new hotel and apartment complex blurs the lines between retro design and ultra-modern interior movements.

Harry Handlesman, the creative brains behind the Chiltern Firehouse hotel in Marylebone, had the vision to re-create the timeless glamour of 50s New York – injecting it into the sleek spaces of a cutting-edge East London skyrise. And as far as we’re concerned, he’s done it – and he’s done it good!

The concept is clean, clear and a real breath of fresh air. Big, open spaces and high ceilings with mezzanine levels gives the space a wow-factor first impression, while subtle pastels, slouchy sofas and firepits create a cosy, charming space to rest, relax and enjoy a bit of refined living in East London.

The building is striking from the outside – standing tall above the Stratford skyline, and it’s just as impressive inside. Step in and you’ll find an oh-so Instagrammable lobby – complete with elevated artwork, modern decor and a beautiful bar area boasting the finest in glassware and spirits. Sitting in front of it, a linear line of bar stools set up ready for socialising.

First impressions are first-class, and our now high expectations are met elsewhere. The hotel boasts three breathtaking sky gardens; a zen garden with daily yoga, an entertaining lounge with fire pits and greenery, a bar and BBQ area and a wild meadow of herbs and flowers to inspire the chefs.

We’ve got the renowned Space Copenhagen to thank for the hotel’s interiors; creators of an inspiring mix of classic and modern, industrial and organic, sculptural and minimal spaces from their studio in Denmark’s capital.


Hotel highlights everywhere you turn. If it’s not the design that wins you over, the forward-thinking food offering will – but more of that later. The stylish 24-hour Stratford fitness suite is certainly worth noting. In here you’ll find all the latest Technogym equipment, a private studio for personal training sessions, and curated timetable classes including HIIT and yoga flow to name but a few.

The treatment list is also worth checking out. Go here for feel-good procedures that promise to give you that perfect glow.


Food, interiors and leisure facilities aside, this place has plenty of luxe spaces to lay your head. Visitors are invited to ‘spend the night, stay the week or move in’ with 145 hotel bedrooms and 248 loft apartments available for long-term residents. Perfect if you simply can’t get enough of the place!

Rooms are simple yet oh-so chic. Muted greys and crisp white bed sheets, with a light splash of colour thrown in for good measure. Wall art, mirrors and lamp shades create a focus point, as do the comfortable chairs and effortlessly cool furnishings. The hotel rooms come complete with all  the amenities you’d expect from a sumptuous sky-high NYC condo – with views to match if you’re up high.

Beautiful, marble-effect bathroom suites complete the package.


Elegant, well-thought-out designs are mirrored in the hotel’s two restaurants. The Stratford Brasserie, sitting boldly in the centre of the main lobby, offers all-day dining, seven days a week. Perch on a bar stool and enjoy a pre-dinner tipple, tuck in for breakfast, lunch or dinner in the open-plan restaurant space, or settle in the luxurious lounge for after-supper sips. The Brasserie keeps things local with seasonal brews, herbs picked on site and top suppliers feeding into the kitchens from across the city.

The breakfast menu brings coffee, juices, fruit bowls and bakery favourites aplenty – as well as all your favourite English breakfast dishes to set you up for the day. Check in for brunch and you’ll find free-flowing prosecco or Bloody Mary’s, served alongside egg dishes, pizzas and bistro-style mains.

Other Brasserie dining options include afternoon tea, lunch, grab and go grub and classic plates such as burgers, schnitzels and steaks.

The scraper’s seventh floor is home to Allegra – a high-end, East London dining destination underpinned by authentic, old-school hospitality. Go here for European cuisine with a contemporary twist. Alfresco dining is a must in the warmer months, with far-reaching views of the Queen Elizabeth Olympic Park and beyond.

The Stratford Brasserie is headed up by Ben Harrington (ex Soho House), with Patrick Powell (former Chiltern Firehouse) at the helm of Allegra.

Don’t forget to visit the Mezzanine lounge – a place to relax and unwind with a coffee or cocktail by day, and an after-hours club by night. The perfect place for a night cap – or two!


With Westfield nearby, all your shopping needs are covered – with plenty of dining destinations, as well as bowling and cinema opportunities on the doorstep.

The many attractions of London City are within easy reach – but The Statford is in the perfect position for exploring all of what East London has to offer. The hip streets of Shoreditch are a must-visit, whether it’s a spot of shopping on Brick Lane, a bite to eat at the local street food markets, or a cocktail at the many buzzy bars of Shoreditch High Street and around Old Street Station.

If you’re visiting over the festive period, make sure you visit Brindisa Shoreditch – serving up some seriously good seasonal specials with, of course, a Spanish twist!

Brindisa Tapas is a foodie destination worth visiting, particularly if you’re in town in the run up to Christmas! We swung by this December for a fabulous festive paella feast.

The main menu is packed with punchy tapas dishes, prepped and served right in front of you by smiley Spanish chefs. In the best festive style, we’re in for a seasonal sharing feast with bottomless cava or sangria. When in Spain!

For just £45 per person throughout December, foodies can enjoy festive Brindisa feast, complete with tapas starters, Christmas paella (packed to the rafters with confit turkey and Brussel sprouts) and broken almond tart to finish.

All washed down with the finest Spanish sangria or a cool glass of cava. Brindisa is bringing a whole new dimension to festive dining in London, and we’re all for it!


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