The pub is hardly the obvious place to be testing out a new skincare product.
But here we are on a Friday night, de-wrinkling an assortment of middle-aged folks; a case of no-needle Botox between the beermats.
The chaps might be sinking the beer but these image-conscious fellows are more than happy to offer up their eyebags to the touch of Nadia Baldissera, above, and an application of the rather miraculous product, Instantly Ageless.
Before long there’s a collection of us doing the ‘one-side’ test with an application of the wonder cream applied beneath just one eye. Even to the biggest sceptic the results are remarkable. The cream just fades away puffy eyebags and tightens the skin, as our tester Howard shows, pictured right.
Years younger in less than five minutes. The effect lasts for about nine hours, so the product is the perfect pick-up for a big day or special occasion.
An application will perk you up for a wedding, a job interview or a fabulous night out. It comes in small sachets that will do about three applications so you just pat it on as and when you need it.
The ‘magic’ is the peptide ingredient Argireline and Instantly Ageless is one of the products in a ground-breaking skincare collection from a company called Jeunesse.
The products are taking the UK by storm and Yarm-based Nadia, who is Australian, is a distributor for Jeunesse.
She’s so convinced by the company and its products that she’s even left behind a dream job running superyachts in the south of France to spread the Jeunesse word.
Though Instantly Ageless is the short-term ‘wow’ product, the Jeunesse skincare range called Luminesce uses stem cell technology to create skincare rejuvenation products.
The Luminesce range is the first in the world to use human adult stem cell technology for its skin rejuvenating products.
The company is headed up by Dr Nathan Newman, a world-renowned cosmetic surgeon with a cosmetic surgery practice in Beverly Hills, California.
He became aware of the uses for stem cell technology in cosmetics after seeing it work in patients with facial disfigurements following cancer surgery.
In one case, after treatment with stem cells, jaw bone and skin re-grew on a man whose face had a deep hole left after surgery.
It became clear to Dr Newman that the technology could be used in skincare, with stem cells encouraging skin renewal and replenishing collagen.
“Stem cell technology is very important to medicine and to the cosmetic industry”, says Dr Newman.
“It allows us to deliver to the body exactly the same signals that it needs to repair and to regenerate the tissues”.
Dr Newman began searching for a topical treatment to help patients recovering from burns and severe injuries. Knowing that stem cells drive cell growth and regeneration, he isolated the stem cell growth factors that serve as the “language” communicating cellular activity. Although other scientists were using plant-based growth factors, Dr Newman derived his growth factors from the stem cells of healthy adults, theorising that cell communication in the same “language” would be more effective.
The results were remarkable. His 200+ growth factor complex is the magic in the product range. This potent growth factor complex can rejuvenate skin cells faster resulting in increased collagen and elastin for firmer skin tone.
The Luminesce range includes a detox cleanser, day and night cream, cellular regeneration serum (the key product), and 30-minute lifting mask. Products cost from £39 to £110.
A box of 50 Instantly Ageless vials is £54.75. You get 4-5 uses from each vial.