The Silverlink Business Park-based Infiniti Centre has seen a tenfold boost in sales of new vehicles, thanks in no small part to the addition of the Sunderland-built Infiniti Q30 (pictured), which has been a hit with both critics and consumers alike.
Sales of used vehicles has seen a smaller, yet still impressive, 50 percent increase in sales. New models due to be launched later in the year are expected to continue this success.
Jeff Aynsley, General Manager of The Infiniti Centre Newcastle, said: “The Infiniti Q30 is a slice of affordable luxury. It is in a lower price bracket in comparison with other manufacturers and models, but still offers the extravagance and stylishness that people in the market for an executive model seek.”
“The fact that we’re able to offer competitive finance packages, alongside discounts to Nissan employees and members of the Northeast Automotive Alliance, means that more people are seeing Infiniti as a solid option when looking for something a bit out of the ordinary.”
The increased revenue at the dealership has allowed it to expand its team, with the recruitment of an after sales colleague, who is responsible for looking after customers once they leave the showroom, booking service appointments and ensuring that any subsequent enquiries are dealt with swiftly and professionally.
There are also plans to expand the sales team, with the dealership actively searching for experienced motor retail sales professionals who can help continue its sales expansion, while maintaining its excellent reputation for customer service, which has seen 98 percent of customers say they would recommend the dealership to a friend or family member.
The Newcastle dealership’s success has not gone unnoticed by Infiniti UK, which has chosen it to represent its network of 14 UK Infiniti Centres at the European Dealer Board, which provides the manufacturer with feedback on products and sales.
Jeff added: “It’s an exciting time for the Infiniti brand. The QX30, which is a crossover version of the Q30 and Infiniti’s first venture into the crossover market, is beginning to make waves. I also expect we’ll see a lot of people who drive German premium models making the switch to the British-made Q60 coupe, which is a beast of a vehicle with a 400 BHP twin turbo engine and is coming out on general release this summer.”
“It has been a record-breaking period for us at Infiniti Centre Newcastle. We are now aiming to build on our success; continue to increase sales and maintain our impeccable customer satisfaction scores.”